Profiling the city center

What should Wiesbaden's city center, with its various districts and functions, stand for as the heart and calling card of the Hessian state capital? And how should it be positioned so that it can assert itself in competition with other municipalities through its uniqueness as a vital center of society, culture, business, politics or tourism?

Together with many stakeholders, the city management is working on a location strategy that profiles identity and image and to which all important city center projects are aligned.

City center development is a joint task

In a complex and dynamic environment such as Wiesbaden's city center, it is important that everyone involved pulls together - they have to have their say, get involved and take responsibility. A central interface and contact point that effectively bundles the diverse interests, resources and measures of the various stakeholders and aligns them towards common goals helps here.

The city management acts as a coordinating link between municipal politics and administration and all inner-city stakeholders such as retailers, restaurants, service providers, the real estate industry, cultural workers, residents and visitors. Through strong communication and cooperation, it aims to shape the heart of the city as a lively, attractive and sustainable space and at the same time promote cooperation between all those involved.

Position the city center as a liveable, economically strong and sustainable place

What Wiesbaden's city center has to offer and what happens there must be made known and put on display. This is important in order to survive in the competition for customers, skilled workers and companies.

By advertising, providing information and engaging in dialogue with various stakeholders and networks through various channels, the city management is specifically committed to a positive image, attractiveness and revitalization of Wiesbaden's city centre.

Strengthening the common location

Shopping, services and gastronomy continue to form the core of activity in Wiesbaden's city center. It is important to keep and expand the range and mix of stores in the city center diverse and attractive and to position the joint location in a competitive environment.

City management is the central point of contact for city center businesses. To this end, it holds regular discussions with individual businesses, trade associations, industry associations, chambers and other institutions and invites them to joint information and discussion events. The city management promotes local businesses through various measures such as marketing campaigns or events, which focus in particular on the overall customer experience, joint campaigns by local businesses and the retention of purchasing power and customers in the city center. At the same time, city management is also available for inquiries from individual businesses and can support them to a limited extent.

Future instead of vacancy

Vacancies are often both a challenge and an opportunity. It reveals structural cracks in the economic and social fabric of a location and has a demotivating effect. At the same time, however, these empty spaces can also provide opportunities for entrepreneurial impetus and social innovation.

The revitalization of inner-city retail properties through effective vacancy management is important in order to promote economic vitality and social life in Wiesbaden. Every unused space is also an unused opportunity.

City Management supports property owners and prospective tenants in bringing vacant stores back to life in an adequate and sustainable manner or avoiding impending vacancies from the outset. With a dash of creativity, city management helps to breathe new life into empty stores and to make innovative interim uses of the space possible, for example for pop-up stores or events.

Experiences for a vibrant city

Experience-oriented events are important for an attractive, lively and prosperous Wiesbaden city center. They have a variety of positive effects on an economic, social and cultural level: They enhance the quality of stay and increase the quality of life as well as the sense of community among the population. They strengthen the image of the location and the cultural identity of the city. They attract residents and guests and thus also promote the surrounding stores, restaurants and service providers.

With innovative, sustainable and future-oriented events, the city management and its partners contribute to positioning Wiesbaden's city center as an attractive place to live, work and spend leisure time and to achieving long-term development goals. Careful planning and management are aimed at exploiting synergies and balancing the interests of different user groups such as residents, retailers, restaurants and visitors.

Designing public spaces as attractive, sustainable meeting places

The design of public spaces, quality of stay, greenery, street furniture, cleanliness and safety as well as the overall visual appearance are important for an attractive Wiesbaden city center. They contribute to making the city a lively and sustainable space for residents and visitors that combines economic, social and ecological goals.

Well-designed public spaces strengthen community building as unifying meeting places and take into account the needs of different population groups or uses for different purposes. They strengthen the identification and emotional ties of residents as well as a positive image among visitors, tourists or investors. At the same time, they make an important contribution to ecological sustainability and climate adaptation with green spaces, trees and water features.

Through well thought-out design and the creation of high-quality recreational and experience spaces, various stakeholders are using different measures and impulses from city management to strengthen the city center as a central place of urban life where people enjoy spending time and keep it competitive in the long term.

Strengthening the location, balancing interests

Accessibility, parking facilities and the traffic situation influence the attractiveness and competitiveness of Wiesbaden's city center as well as the quality of life of residents and ecological sustainability. The different needs of the various road users must be distinguished and reconciled.

From the perspective of the city center as a lively, attractive and sustainable space, city management provides impetus for integrated and future-oriented traffic planning in order to meet the challenges of urban traffic.