Since 2010, particularly committed companies from Wiesbaden and the surrounding area have been awarded the Golden Lily for their social commitment. The idea and initiator is Dr. Tom Sommerlatte, sponsor of the non-profit federal initiative UPJ e.V. (Unternehmen: Partner der Jugend), a network of committed companies and non-profit intermediary organizations in Germany. It selected Wiesbaden as the German pilot project for the award and as a model for other cities and regions.

The award is supported by a board of trustees headed by the Lord Mayor of Wiesbaden and an independent jury under the patronage of the Head of Social Affairs.