The new partner network developed from the Wiesbaden Partner Alliance and the Tourism Strategy 2026+ and began its work at the start of 2024.

✓ Exchange and development of joint topics with a participatory approach in line with the 2026+ tourism strategy
✓ Together, we are sharpening the Wiesbaden "brand" in city tourism and in the event segment
✓ Access to a strong industry network
✓ Steady growth of the network

We benefit from various associations in our work. We work closely with the German National Tourist Board (GNTB) (opens in a new tab) and the Historic Highlights of Germany e. V. (opens in a new tab) to develop international source markets. The Hessen Agentur provides support at state level through the "Hessen Tourismus" (opens in a new tab) network and the "Hessen MICE-Net" (opens in a new tab) for the events sector. In the event sector, WICM GmbH is also affiliated to the umbrella organizations German Convention Bureau (GCB) (opens in a new tab) and the European Association of Event Centers (EVVC) (opens in a new tab). We also maintain an intensive partnership with Rheingau-Taunus Kultur und Tourismus GmbH (RTKT) (opens in a new tab) and Rheingauer Weinwerbung. The destination WIESBADEN RHEINGAU was founded at the end of 2021 for joint marketing.