"Shaping the future together" is the credo of the destination WIESBADEN RHEINGAU, which was founded at the end of 2021. The aim of founding the destination, which was initiated by WICM GmbH and Rheingau-Taunus Kultur und Tourismus GmbH, is to jointly expand the tourism offering structure, create transparent and bookable offers and efficiently interlink regional products.

The potential of the town and region is to be exploited to an even greater extent through joint marketing campaigns and strategic measures. A large number of projects and measures have already been launched since 2021. These include the creation of an image film that reflects the multifaceted nature of the "Wiesbaden Rheingau" destination and presents the destination's diverse cultural, social and sporting activities, as well as participation in the Hessen Tourismus flagship campaign. Other major joint projects include the organization of an annual "City - Country Tourism Dialogue", which will take place for the third time in March 2024, and participation in two MERIAN editions published by Jahreszeiten Verlag Hamburg.

One of the most important projects in the joint destination work for 2023 is the creation of a joint sustainability mission statement (opens in a new tab) and the associated certification as a "Sustainable Destination" with the "TourCert" seal of approval , a seal for consistent sustainable management in tourism destinations. The certification process started in fall 2022. The partners of the "Wiesbaden Rheingau" destination are all involved in the one-and-a-half-year certification process.